Customer Segmentation for Servitization: How to identify customer groups for service innovation

by Parikshit Naik, James Euchner, Ian Machan, Neil Tumber, and Tim Baines

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  • ISBN13 9781854494795
  • Publish Date 27 October 2020
  • Publish Status Active
  • Publish Country GB
  • Imprint Aston University
  • Format Paperback
  • Language English