The Marketing Director's Handbook: Volumes 1 and 2 (The Marketing Director's Handbook, Volume 1 and 2)

by Tim Arnold and Guy Tomlinson

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The Marketing Director's Hanbook is the only practical guide to managing a marketing function. In two reference sources, it contains practical advice and strategies to enhance the profitable growth and value of your organisation. Most see digital marketing as separate to marketing. It is not. Both works fit together like jigsaw pieces, to help you understand the 'big picture' and keep you bang up-to-date.
  • ISBN13 9780955886041
  • Publish Date 2 November 2020
  • Publish Status Forthcoming
  • Publish Country GB
  • Imprint The Marketing Directors Ltd
  • Pages 476
  • Language English