For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
- ISBN10 0136053483
- ISBN13 9780136053484
- Publish Date 27 February 2008
- Publish Status Out of Print
- Out of Print 16 September 2008
- Publish Country US
- Imprint Pearson
- Language English