Presents a systematic, graphic approach to forecasting the effectiveness of various sales and marketing activities and initiatives, for higher-level marketing and sales professionals whose duties include forecasting economies, industries, market segments, and product lines. Gives step-by-step instru
- ISBN13 9780844232447
- Publish Date 16 August 2000
- Publish Status Out of Print
- Out of Print 16 April 2021
- Publish Country US
- Imprint NTC Publishing Group,U.S.
- Format Hardcover
- Pages 321
- Language English