The IBM Way: Insights into the World's Most Successful Marketing Organization

by Rogers and F. G Rodgers

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  • ISBN10 0060155221
  • ISBN13 9780060155223
  • Publish Date 1 January 1986
  • Publish Status Out of Print
  • Out of Print 17 October 2003
  • Publish Country US
  • Publisher HarperCollins Publishers Inc
  • Imprint HarperCollins
  • Format Hardcover
  • Pages 235
  • Language English