Combining cases with introductory material, this text addresses management situations across a range of industries, with regard to service industries. It looks at service processes, performance, profitability and people. Demonstrations of the unique aspects of value-added services are given, showing how contemporary strategies differ from traditional approaches. This casebook offers a practical framework for handling the multiplicity of issues in implementing strategies for services.
- ISBN10 0130971308
- ISBN13 9780130971302
- Publish Date 1 March 1994
- Publish Status Out of Print
- Out of Print 5 December 2000
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Pages 540
- Language English