MARKETG MANAGMNT&DK ESSN MGRS: MKTG EFFCT PK

by Philip T. Kotler and Kevin Lane Keller

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  • ISBN10 0131864726
  • ISBN13 9780131864726
  • Publish Date 13 January 2006
  • Publish Status Out of Print
  • Out of Print 19 November 2012
  • Publish Country US
  • Imprint Prentice Hall
  • Edition 12th edition
  • Format Hardcover
  • Language English