This book delivers an up-to-the-minute, non-technical, business-focused assessment of the U.S. wireless industry. Written by a leading strategist, it explains underlying technologies with exceptional clarity and simplicity, and offers unmatched insight for wireless purchasers, marketers, sales professionals, investors, and other non-technical professionals. The Essential Guide to the Business of U.S. Mobile Wireless Communications gives non-technical professionals comprehensive guidance for wireless decision-making. In assessing the wireless industry, John P. Burnham utilizes multiple tools for competitive analysis, including the Porter Framework for understanding competition; recent growth and market share projections, current profitability, and market valuations. Burnham covers both TDMA and CDMA technologies, analyzing each key wireless business market, including voice, data, and paging carriers, infrastructure providers, end-user terminal and device manufacturers, value added service providers, and consumers.
- ISBN10 0130420557
- ISBN13 9780130420558
- Publish Date 31 August 2001
- Publish Status Out of Print
- Out of Print 12 June 2010
- Publish Country US
- Imprint Prentice Hall
- Format Paperback
- Pages 256
- Language English