The way we watch television is changing. While consumption of traditional broadcast television is going down, consumption of non-traditional platform television including subscription viewing, box-set series and online streaming is going up. This is the first study to consider the ways in which recent technologies of television can be understood in terms of the gendering of audiences. Taking a viewer-based approach, Sarah Arnold shows how old claims that television is a female medium are now being called into question, due to changes in the spatial practices of viewing and developments in content. Though film has commonly been characterised as 'masculine' and television 'feminine', this paradigm is now being complicated and challenged. This timely book offers important critical insight into current intersections between gender, television consumption and technology."
- ISBN10 1780769768
- ISBN13 9781780769769
- Publish Date 18 December 2018
- Publish Status Active
- Out of Print 4 March 2021
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint I.B. Tauris
- Format Hardcover
- Pages 256
- Language English