The 12th edition study guide provides students on the go with a valuable resource. It consists of detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements. There is also a section providing suggested answers for all exercises, offering the students feedback on their responses. The study guide can be packaged at a low cost with new copies of this text. The study guide can also be purchased separately at www.prenhall.com/marketing.
- ISBN10 0132389878
- ISBN13 9780132389877
- Publish Date 7 June 2007
- Publish Status Out of Print
- Out of Print 23 April 2009
- Publish Country US
- Imprint Pearson
- Edition 12th edition
- Format Paperback
- Pages 408
- Language English