Master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.
The steep growth of online social networking sites like Facebook, Twitter, and LinkedIn marks the biggest shift in Internet use and popular culture since Google. This tidal wave of behavioral change can help your business achieve unprecedented success — if you master the strategic use of social media engagement to build your brands, extend your reach, and influence social media conversations.
- ISBN10 0132711877
- ISBN13 9780132711876
- Publish Date 28 February 2011
- Publish Status Active
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format eBook (EPUB)
- Pages 27
- Language English