Consumer Informational Privacy has two objectives: first, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts.
The monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.
- ISBN13 9781680834420
- Publish Date 16 July 2018
- Publish Status Active
- Publish Country US
- Imprint now publishers Inc
- Format Paperback
- Pages 86
- Language English
- URL https://nowpublishers.com/article/Details/MKT-057