Marketing Channels, 7/e Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. Services Marketing: International Edition, 6/e Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing. Internet Marketing: Strategy, Implementation and Practice, 3/e Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Principles of Direct and Database Marketing, 3/e This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing.
- ISBN10 1408200082
- ISBN13 9781408200087
- Publish Date 19 December 2007
- Publish Status Out of Print
- Out of Print 12 December 2008
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Language English