Multi Pack: Principles of Marketing: European Edition 4/e with Marketing in Practice DVD for Pack:Case Studies Volume 1

by Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong, Robert van der Zwart, and Charles A. Beard

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This great value Multi Pack combines the expertise of best selling author Philip Kotler's latest "Principles of Marketing: European Edition 4/e" (ISBN:0273684566) with the brand new "Marketing in Practice DVD" (ISBN: 0273681028) which includes a series of real life case studies from some of the world's leading businesses.
  • ISBN10 0582849772
  • ISBN13 9780582849778
  • Publish Date 10 December 2004
  • Publish Status Out of Print
  • Out of Print 5 November 2008
  • Publish Country GB
  • Publisher Pearson Education Limited
  • Imprint Prentice-Hall
  • Language English