Principles of Marketing:European Edition with Marketing Plan, The:A Handbook (includes Marketing PlanPro CD ROM)

by Philip Kotler and Marian Burk Wood

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  • ISBN10 0582821118
  • ISBN13 9780582821118
  • Publish Date 31 December 2003 (first published 4 September 2003)
  • Publish Status Out of Print
  • Out of Print 12 January 2006
  • Publish Country GB
  • Publisher Pearson Education Limited
  • Imprint Prentice-Hall
  • Language English