Is Military Advertising Effective?: An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

by James N. Dertouzos and Steven Garber

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  • ISBN10 0833033417
  • ISBN13 9780833033413
  • Publish Date 19 January 2004
  • Publish Status Active
  • Publish Country US
  • Imprint RAND
  • Format Paperback (US Trade)
  • Pages 96
  • Language English