Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises.
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
- ISBN10 0684802694
- ISBN13 9780684802695
- Publish Date 8 May 1997
- Publish Status Active
- Publish Country US
- Publisher Simon & Schuster
- Imprint Touchstone
- Format Paperback (US Trade)
- Pages 240
- Language English