The Reality Of Global Brands: Cases And Strategies For Successful International Brand Management

by Graham Hankinson and Philippa Cowking

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  • ISBN13 9780077090029
  • Publish Date 31 July 1996
  • Publish Status Out of Print
  • Out of Print 18 May 2001
  • Publish Country GB
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Publishing Co.
  • Format Paperback
  • Pages 272
  • Language English