Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
- ISBN13 9780073530048
- Publish Date 16 March 2012
- Publish Status Out of Print
- Out of Print 16 February 2017
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Edition 12th edition
- Format Hardcover
- Pages 832
- Language English