Builders and Dreamers weaves the story of our business past and future, showing how and why management has evolved to it's present state. Stripping away some of the complex theories which have grown up around management over the years, this book reveals the unchanging, successful principles in management. Examples presented range from the Medici Bank to the East India Company; from the Cistercian order of monks - masters of organisation and innovation - to the military managers who have defined our modern concepts of strategy.
In business there are lessons from history that last and managers need to use these lessons to their advantage. In Builders and Dreamers, Morgen Witzel equips readers with a corporate memory that will enrich their judgement and renew their sense of management purpose.
- ISBN10 0273654373
- ISBN13 9780273654377
- Publish Date 30 October 2001
- Publish Status Out of Print
- Out of Print 28 March 2011
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Pages 320
- Language English