Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students' learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook.
- ISBN10 0273676822
- ISBN13 9780273676829
- Publish Date 29 July 2002
- Publish Status Out of Print
- Out of Print 18 March 2005
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Edition 4th edition
- Pages 552
- Language English