Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques and applications of marketing communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book is geared towards both undergraduate and postgraduate students who want to extend their knowledge of marketing communications
- ISBN10 0273703862
- ISBN13 9780273703860
- Publish Date 23 June 2005
- Publish Status Out of Print
- Out of Print 8 February 2011
- Publish Country GB
- Imprint FT Press
- Format Paperback
- Pages 360
- Language English