The Bright Stuff: How Innovative People and Technology can Make the Old Economy New (Financial Times)

by Arnoud De Meyer, Soumitra Dutta, and Sandeep Srivastava

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The real winners in the Internet age will be the old economy firms that seize the opportunities offered by the Internet and integrate its possibilities into their existing business.
  • ISBN10 0273656481
  • ISBN13 9780273656487
  • Publish Date 23 November 2001
  • Publish Status Out of Print
  • Out of Print 18 December 2009
  • Publish Country GB
  • Imprint FT Press
  • Format Hardcover
  • Pages 272
  • Language English