Services Marketing European Perspectives

by Chris Lovelock, Barbara Lewis, and Sandra Vandermerwe

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This book is a European version of Christopher Lovelock's highly successful original. The text, readings and cases have been rewritten and/or replaced and/or adapted to make them more appropriate for the European market. Lovelock, who is British, has been instrumental in the adaptation.

Instructor's Manual (0-13-020763-2).
  • ISBN10 013095991X
  • ISBN13 9780130959911
  • Publish Date 11 March 1999
  • Publish Status Out of Print
  • Out of Print 27 April 2005
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Format Paperback
  • Pages 736
  • Language English