Shows how firms' own policies and tactics as well as the personal qualities and professional competencies of their staff can attract, or repel, Japanese customers. Based on case studies of UK firms, this work offers insight for understanding and marketing to the Japanese customer. It states that successful relatioship building with Japanese customers requires resourcefulness, quick wits, tact, patience and a high degree of business competence. Most importantly, it suggests what managing relationships with Japanese customers actually entails for firms.
- ISBN13 9780077078171
- Publish Date 15 December 1993
- Publish Status Out of Print
- Out of Print 29 September 2000
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Format Hardcover
- Pages 248
- Language English