""The Glittering Silver Market" describes in much clarity, the history, experiences and expectations of consumers in this category. As a consumer banker in Asia Pacific, I found the research and forecast related to "silver" consumers in China, Hong Kong and Taiwan particularly interesting. It is an excellent piece of work for the business as well as the leisure reader." - Dicky Yip, OBE, Executive Vice President, Bank of Communications, General Manager, HSBC. "Dr. Yuwa Hedrick-Wong has put his finger on a major consumer trend in Asia: the rise of the elderly consumer market. Through Concise statistics, insightful observations and illuminating anecdotes, he has skillfully weaved a powerful and convincing story on the rise of the silver market in the major Asian Countries. It is a book that researchers, businessmen, financial analysts and public policy makers should read to derive deep insights on the enormous future impact of elderly consumer spending in Asia." - Professor Tan Kong Yan, Director, Asia Research Center, Nanyang Technological University, Former Chief Economist, Ministry of Trade and Industry Government of Singapore.
""The Glittering Silver Market" provides a detailed analysis of the financial powers of elderly populations in Asia and its enormous potential. Supported by excellent demographic and economic data, this book offers a fascinating insight on how to tap into this growing consumer market and the exciting new business opportunities it can offer for the future. A must-read for all marketers." - Sam Moon, Managing Director & CEO, DNM Strategies. "Many observers are beginning to worry about the huge demographic changes unfolding in Asia mean for them. Dr. Hedrick-Wong's book is thus timely, one that general readers as much as policy makers and businessmen watching trends will find helpful. He succinctly provides the reader with analyses of population trends in key countries together with projections which are particularly useful." - Manu Bhaskaran, Partner/Head, Economic Research, Centennial Group.
- ISBN10 0470822074
- ISBN13 9780470822074
- Publish Date 14 November 2006
- Publish Status Out of Print
- Out of Print 18 January 2011
- Publish Country SG
- Imprint John Wiley & Sons (Asia) Pte Ltd
- Format Paperback
- Pages 176
- Language English