National Image & Competitive Advantages: The Theory & Practice of Place Branding

by Eugene D. Jaffe and Israel D. Nebenzahl

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  • ISBN10 8763001721
  • ISBN13 9788763001724
  • Publish Date 30 May 2006
  • Publish Status Active
  • Publish Country DK
  • Imprint Copenhagen Business School Press
  • Edition 2nd Revised edition
  • Format Paperback
  • Pages 237
  • Language English