Design successful marketing campaigns with THE MARKETER'S GUIDE TO PUBLIC RELATIONS IN THE 21ST CENTURY! This marketing text delivers the tools needed to help you design successful strategies and tactics that maximize awareness, communicate product benefits dramatically, and motivate consumers and business to business customers to act. You will learn find where your customers are, place marketing messages "next to them," and improve response to customer needs in the way consumers want. This text delivers the tools for success!
- ISBN10 0324312105
- ISBN13 9780324312102
- Publish Date 6 March 2006
- Publish Status Out of Print
- Out of Print 14 December 2009
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Hardcover
- Pages 304
- Language English