Cases in Direct Marketing is a treasure house of actual company experiences. This wide-ranging collection of 23 cases will expand your understanding of direct marketing's capacity to revolutionize every phase of business, from product development to making sales. Every case takes you beyond the basics and tests your problem-solving skills.
- ISBN13 9780844233215
- Publish Date 16 April 1996
- Publish Status Out of Print
- Out of Print 17 April 2021
- Publish Country US
- Imprint NTC Publishing Group,U.S.
- Edition 2nd edition
- Format Paperback
- Pages 320
- Language English