Consumer Marketing: A Resource-Based Approach for the Hospitality and Tourism Industries(Levle 3) (Resource based series for hospitality & tourism)

by Richard Teare and Stephen Calver

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  • ISBN10 0304338591
  • ISBN13 9780304338597
  • Publish Date 31 December 1997 (first published 25 July 1996)
  • Publish Status Cancelled
  • Out of Print 18 March 2006
  • Publish Country GB
  • Imprint Cengage Learning EMEA
  • Format Hardcover
  • Pages 64
  • Language English