For the undergraduate level Marketing Research course.
Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS (R) Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
- ISBN10 0136087701
- ISBN13 9780136087700
- Publish Date 2 September 2008 (first published 29 March 2005)
- Publish Status Out of Print
- Out of Print 3 April 2014
- Publish Country US
- Imprint Prentice Hall
- Edition 3rd edition
- Language English