Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.
- ISBN10 0131216112
- ISBN13 9780131216112
- Publish Date 13 May 2004
- Publish Status Out of Print
- Out of Print 29 February 2008
- Publish Country US
- Imprint Prentice Hall
- Edition 2nd edition
- Format Hardcover
- Pages 2
- Language English