Framework for Marketing Management, A with Marketing Plan, The:A Handbook (includes Marketing PlanPro CD ROM)

by Marian Burk Wood and Philip R Kotler

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  • ISBN10 0582821126
  • ISBN13 9780582821125
  • Publish Date 14 October 2004
  • Publish Status Out of Print
  • Out of Print 28 December 2007
  • Publish Country GB
  • Publisher Pearson Education Limited
  • Imprint Prentice-Hall
  • Language English