For courses in Principles of Marketing. This new edition retains the best elements of the fourth edition such as continued emphasis on the linkage between good ethics and good marketing, and balanced representation of all regions and cultures of Canada. The new strengths of the Fifth Edition lie in its expanded coverage of topics to reflect the impact of the Internet and the trend toward globalization, and refined and condensed coverage of some topics to produce a more compact, streamlined text.
- ISBN10 0130286419
- ISBN13 9780130286413
- Publish Date 24 July 2001
- Publish Status Out of Print
- Out of Print 15 June 2010
- Publish Country CA
- Publisher Pearson Canada, Toronto
- Imprint Prentice-Hall (Canada)
- Edition 5th edition
- Format Hardcover
- Pages 800
- Language English