Strategic Marketing Channel Management

by Donald J. Bowersox and M. Bixby Cooper

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  • ISBN10 0071129162
  • ISBN13 9780071129169
  • Publish Date 1 May 1992
  • Publish Status Out of Print
  • Out of Print 12 February 2002
  • Publish Country GB
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Publishing Co.
  • Format Paperback
  • Pages 512
  • Language English