Value Pack: Marketing Management (International Edition) with Marketing Research Updated with SPSS 12.0 Pack (International Edition)

by Philip R Kotler, Alvin C. Burns, and Ronald F. Bush

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  • ISBN10 1405817623
  • ISBN13 9781405817622
  • Publish Date 10 December 2004
  • Publish Status Out of Print
  • Out of Print 16 May 2007
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Language English