This content-rich digital product meets the needs of lecturers
who find their current choice of textbook fails to engage the
interest of their students. The core content of the Introduction to
Marketing (or Principles of Marketing) course is all covered, along
with recent, international cases (many digital focused). The online
modular content includes interactive media to help each student
understand key concepts, check progress and engage with the issues
(including quizzes, flash cards, video, and animations). Class
discussion points are inserted at key points to stimulate debate
and students are directed to apply their learning in reflective and
active activities (e.g. to create their own marketing plans). The
course also focuses on employability skills with a marketing
emphasis. Students who have the workbook and online course package
can compile their own portfolio of notes pre and post class, plus a
record of all activities.
- ISBN10 111904684X
- ISBN13 9781119046844
- Publish Date 11 January 2016
- Publish Status Out of Stock
- Out of Print 7 July 2021
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Paperback
- Pages 300
- Language English