Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.
- ISBN10 0023313501
- ISBN13 9780023313509
- Publish Date 2 January 1990
- Publish Status Out of Print
- Out of Print 17 July 2012
- Publish Country US
- Imprint Pearson
- Format Hardcover
- Pages 576
- Language English