"Consumer Behaviour" is more relevant than ever for today's business and marketing students, and this new text provides readers with the most up-to-date tools and resources they need to pass their exams. Ray Wright's accessible writing style takes readers through the key concepts and theories of Consumer Behaviour in a lively manner, interspersed with examples from a variety of industries and companies. "Consumer Behaviour" is the ideal text for those studying the subject within marketing or business degrees and diplomas, as well as MBA's, postgraduate marketing degrees and professional courses.
- ISBN10 1844808408
- ISBN13 9781844808403
- Publish Date 30 April 2007 (first published 25 March 2006)
- Publish Status Active
- Publish Country GB
- Publisher Cengage Learning EMEA
- Imprint Biz/Ed
- Format eBook
- Language English