Dan Kennedy is back with a book on selling that's challenging, provocative, and filled with radical ideas on how to succeed in irrational times. Kennedy, a.k.a. the Professor of Harsh Reality, serves up pragmatic advice on what selling is really all about: selling yourself. If you can master that, he says, people will discover you, notice you, promote you, and take your ideas seriously. If selling is your profession, then Kennedy's methods will help push your earnings straight through the stratosphere.There's no sales guru mumbo-jumbo here. Kennedy clears away the obstacles that block the way to selling success, dishing out the inside line on everything from fail-safe preparation techniques to getting past customer objections to positioning rather than prospecting.
"Down-to-earth, real-life advice from someone who has been there". The Real Entrepreneur
- ISBN10 0889087695
- ISBN13 9780889087699
- Publish Date 1 January 1994
- Publish Status Transferred
- Out of Print 20 December 2011
- Publish Country US
- Imprint Self Counsel Press Inc
- Format Paperback
- Language English