This textbook traces the evolution of the public relations field, explains techniques for finding and performing research, and examines the ethical and legal issues that commonly arise during public relations practice. The second half of the text focuses on the specific tasks of developing a marketing campaign, preparing a publicity message, and ma
- ISBN10 0495091324
- ISBN13 9780495091325
- Publish Date 27 April 2006
- Publish Status Out of Print
- Out of Print 7 October 2010
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Wadsworth Publishing Co Inc
- Edition 9th Revised edition
- Format Hardcover
- Pages 416
- Language English