Standardisation vs. Adaptation - International Marketing in Service Firms

by Christian Wolf, Sofie Hildingsson, and Patrick Van Der Honing

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  • ISBN10 3640958152
  • ISBN13 9783640958153
  • Publish Date 16 July 2011
  • Publish Status Unknown
  • Publish Country DE
  • Imprint Grin Publishing
  • Format Paperback (US Trade)
  • Pages 36
  • Language English