With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.
- ISBN10 032406392X
- ISBN13 9780324063929
- Publish Date 8 February 2001 (first published 17 November 1994)
- Publish Status Out of Print
- Out of Print 4 August 2016
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 3rd Revised edition
- Format Paperback
- Pages 592
- Language English