Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
- ISBN10 0324305419
- ISBN13 9780324305418
- Publish Date 3 April 2006
- Publish Status Out of Print
- Out of Print 27 May 2015
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 6th Revised edition
- Format Hardcover
- Pages 593
- Language English