The Truth About Creativity provides a practical and example-laden journey through creativity and its talent-releasing benefits for organisations, teams and individuals. Many of the truths are new perspectives on well-known creativity topics and will teach you how to: capture and use half-thoughts in the workplace; use alternative techniques to brainstorming; realise ideas must get complex before they get profound; succeed with a GBP10 budget; build momentum to take people with you; test the validity of ideas with a 5 minute business plan; recognize the customer isn't always right but listen to them anyway and more.
- ISBN10 0273723561
- ISBN13 9780273723561
- Publish Date 16 July 2009
- Publish Status Out of Print
- Out of Print 5 December 2014
- Publish Country GB
- Imprint FT Press
- Format Paperback
- Pages 256
- Language English