The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.
- ISBN10 0201526271
- ISBN13 9780201526271
- Publish Date 16 September 1992
- Publish Status Out of Print
- Out of Print 27 May 2003
- Publish Country US
- Imprint Pearson
- Format Hardcover
- Pages 392
- Language English