Should studies of personality be central to communication research? Should the usefulness of the individual differences approach to interpersonal communication be questioned? McCroskey and Daly - while not negating the value of situational research - stress the importance of communication research which focuses on individual differences, particularly personality-type differences. This comprehensive and in-depth study will show those who tend to overestimate the influence of the situation that the person is also a critical part of the communication equation.
- ISBN10 0803926456
- ISBN13 9780803926455
- Publish Date 10 August 1987
- Publish Status Out of Print
- Out of Print 18 February 2010
- Publish Country US
- Imprint SAGE Publications Inc
- Format Hardcover
- Pages 348
- Language English