The two questions most often asked by salespeople are: 'how can I close more sales?' and 'what can I do to reduce objections?' The answer to both questions is the same: you learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers and complex products and services have combined to make the buying/selling process more complicated then ever. Salespeople must understand and balance these factors to survive amidst a broad spectrum of competition. THE SALES ADVANTAGE will enable any salesperson to develop long-term customer relationships and help make those customers more successful, a key competitive advantage. The book includes specific advice for each of the eleven-stage selling process, set out in clear easy-to-understand prose with numerous case studies. THE SALES ADVANTAGE is a proven, logical, step-by-step guide that will create mutually beneficial results for salespeople and customers alike.
- ISBN10 0743215915
- ISBN13 9780743215916
- Publish Date 18 August 2003 (first published 1 January 2003)
- Publish Status Out of Stock
- Out of Print 5 October 2004
- Publish Country US
- Publisher Simon & Schuster
- Imprint The Free Press
- Format Hardcover
- Pages 304
- Language English