This is a complete guide to planning and implementing advertisement sales, in a format which can be applied to any publishing context. The author has distilled the entire contents of his successful media sales training courses into a single volume. The book starts with an explanation of how the industry works, and then guides readers through the skills and processes involved in each stage from lead-sourcing through to closure. Also included is a summary of the career prospects and salary expectations offered by the industry to new recruits.
- ISBN10 1852525819
- ISBN13 9781852525811
- Publish Date 23 April 2008
- Publish Status Out of Print
- Out of Print 15 December 2014
- Publish Country GB
- Imprint Management Books 2000 Ltd
- Format Paperback
- Pages 160
- Language English