In this guide, Laurel Alexander shows readers how to go about attracting visitors to their websites. Areas covered include: making sure your website is customer-oriented; getting the search engines to recognize your site; direct marketing techniques to promote your website; marketing through e-mail; banners and hyperlinks; marketing through points of sale; building your online brand; building customer loyalty; and using the website to market your corporate image.
- ISBN10 1852523921
- ISBN13 9781852523923
- Publish Date 2 July 2001
- Publish Status Out of Print
- Out of Print 8 March 2021
- Publish Country GB
- Imprint Management Books 2000 Ltd
- Format Paperback
- Pages 192
- Language English